Anti counterfeiting packaging problem of the hotte

Anti counterfeit packaging of Baijiu boxes

China's annual output of Baijiu reaches 5million tons, which is an important liquor product. Therefore, the printing and packaging of wine boxes is naturally an important packaging category. Judging from the current domestic wine box packaging, there are mainly the following five problems: first, most of them are mounted with 300g gray background white board and then ironed, because the price of gray background white board is the cheapest, and the price of gray background white board produced by small paper mills in some regions is only 2500 yuan/T. Although some packaging companies have introduced new materials such as frosted/wrinkled paper, aluminum foil paper, laser paper, synthetic paper, etc., the share is very small

in terms of bio based chemical fiber industrialization, second, most wine boxes are basically fixed in the colors of red, yellow and all. This is because China's consumption habits believe that these are several colors that symbolize auspiciousness and wealth. In fact, these colors are too monotonous, which makes the packaging of wine boxes similar, and does not show the personality of each variety

third, at present, the shapes of wine boxes in the market are mostly lack of innovation, mainly including upper flip, heaven and earth cover, multi-function box, book box, etc. there are limited types such as mechanical stripping method, oxidation-reduction method, chemical vapor deposition method, solvent method, solution method, etc., and there are few new works. The main reason is that there are few professional groups engaged in box design, and there are not many talents who are skilled in graphic design and familiar with box design. Often, the graphic design is better, but the box type is not satisfactory, or the box type design is good, but it cannot be mass produced due to printing technology and other reasons, so that the two cannot be perfectly combined. In addition, there are two influencing factors: first, piracy is rampant. Some illegal underground printing houses specially look for wine packaging boxes with relatively successful design in the market, which can be produced according to the same way after being taken back and disassembled. The painstaking efforts of designers are easily plagiarized, which makes many designers lose their enthusiasm for difficult creation. Second, the clients put forward strict cost control requirements for designers and forced their participation, which made designers unable to display their talents. In order to win business orders, the vast majority of design units succumbed to clients, so there was no ideal work

fourth, some enterprises do not have a strong sense of anti-counterfeiting. In recent years, China's liquor industry has continuously strengthened its self-protection awareness of anti-counterfeiting, gradually improved the defects in the design of liquor packaging, and focused on adding anti-counterfeiting labels at the mouth of bottles. However, some enterprises do not have a strong sense of self-protection, and have not yet determined the anti-counterfeiting labels

fifth, there is the problem of bad debts in the industry. Some small distilleries are weak and face many risks and uncertainties. Once they fail, they often default or even fail to pay the cost of printing and packaging. Therefore, many printing plants are unwilling to undertake the product packaging and printing of small wine factories that have achieved remarkable results in scientific and technological innovation

based on the above, the overall design level of wine box packaging in the domestic market is not high at present, and there are few considerations conducive to marketing. With the rapid development of science and technology, people's consumption needs and lifestyle are changing. Therefore, wine box packaging should keep up with the pace of the times, study consumption psychology, meet consumption habits, guide consumption ideas, and constantly adopt new materials and designs to obtain brand attributes and counter sales effects, and improve the economic benefits of wine enterprises. This is a new requirement for wine packaging enterprises

reprinted from: packaging technology

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